947 Labatt Brewing Co. Streamliner

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History

A rare 1947 Labatt Brewing Co. Streamliner, one of the amazing trucks ever built.

What do you do when you can’t advertise your delicious beer on a sign or in a magazine? Following the end of Prohibition in Ontario in 1927, beer advertising was banned in the media so the braintrust at Labatt came up with the greatest marketing scheme in history – the Labatt “Streamliner.” This tractor trailer […]

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