A rare 1947 Labatt Brewing Co. Streamliner, one of the amazing trucks ever built.


What do you do when you can’t advertise your delicious beer on a sign or in a magazine? Following the end of Prohibition in Ontario in 1927, beer advertising was banned in the media so the braintrust at Labatt came up with the greatest marketing scheme in history – the Labatt “Streamliner.” This tractor trailer drove beer down the road from town to town rather than moving it by rail, and it also acted as a moving advertisement.

LeBatt tapped Count Alexis de Sakhnoffsky, a Russian-born Count with engineering and art expertise, to help design the streamliner. The design of the streamliners was gorgeous and they definitely had flair. They went out of commission in 1947, but boy do they look cool.

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